Marketing Education

Google’s Regulations for Sending Email: Authentication, Easy Unsubscribe, Spam Rate Threshold

To provide safer, spam-free inboxes, Google is implementing new regulations for bulk email senders (over 5,000 emails per day) beginning February 2024. The updated rules are geared toward three major areas: email authentication, an easy way to unsubscribe, and maintaining a spam rating below Google's threshold. Furthermore, Yahoo is [...]

By |2024-01-25T10:24:19-05:00January 11th, 2024|Compliance and Deliverability|

Google Releases Gemini: Bard Now Outperforms ChatGPT

Google released Gemini on December 6, 2023, an innovative and powerful artificial intelligence model. Gemini Pro is now powering Bard, so if you have not used this chatbot in the last few days, you should try it. Google Gemini is a large language model (LLM) that powers various applications, including [...]

By |2023-12-21T19:05:46-05:00December 15th, 2023|Marketing News|

One of the Most Powerful SEO Tools is in Chrome: Google Lighthouse

Google Lighthouse is a free, open-source tool developed by Google to assess the overall quality of web pages. Capable of working on any publicly accessible website or web page, Google Lighthouse provides insightful evaluations in five key areas, namely performance, accessibility, best practices, SEO, and Progressive Web Applications (PWAs). [...]

By |2023-11-15T10:29:45-05:00November 9th, 2023|Google Lighthouse|

How to Use Google Lighthouse: How it Works, Chrome DevTools, PageSpeed Insights, Extensions

Whether you want to enhance your website's mobile optimization, speed, accessibility, or improve SEO, Google Lighthouse can help facilitate these improvements. Although it's not the only tool worth deploying in your digital toolkit, its granular approach can provide invaluable insights for real-world optimization strategies. How Does Google [...]

By |2023-11-15T11:03:03-05:00November 7th, 2023|Google Lighthouse|

Top SEO News and Updates: Google Algorithm Updates, New Guidelines, and More

Search Engine Optimization (SEO) is constantly changing, powered by numerous innovations, policy changes, and technological advancements. Striking the balance between user experience and search engine needs requires staying abreast with up-to-the-minute SEO news and updates. This article provides an overview of the newest revelations in the world of SEO, [...]

By |2023-10-31T15:33:01-04:00October 31st, 2023|Marketing News|

Content Quality: The Foremost Factor In SEO

Google's Search Relations team confirms that content remains king in today's information-driven world, as the foremost factor in SEO. Digital landscapes are saturated, and as they grow, so do the complexities of navigating them. Search engines, particularly giants like Google, are tasked with presenting the most pertinent and valuable [...]

By |2023-10-06T12:19:00-04:00October 5th, 2023|Content|
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