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How Usability, User Experience & Content Affect Search Engine Rankings

How people interact with your site affects your SEO and search rankings. As you implement your search engine marketing (SEM) strategy, consider the usability of your website, the user experience, and the content you're publishing. Characteristics of Top Ranking Websites When reviewing top-ranking websites for a query, you'll notice they [...]

By |2022-03-10T14:43:47-05:00March 10th, 2022|Basics|

Website Popularity & SEO Links

While the foundation of link building is everchanging, the importance of link building has never been greater. Links are a strong ranking factor for Google’s search algorithm. The impact that SEO links have on a website is extensive, and it can greatly affect ranking. Link building improves rankings, increases traffic [...]

By |2022-03-10T11:20:39-05:00March 10th, 2022|Basics|

What to Expect From Social Media if You Don’t Buy Ads

We hear and read nearly everywhere that social media is a terrific, economical way for marketers to spread the word, build a brand, and establish direct engagement with large groups of potential customers. However, not surprisingly, social media sites like Facebook, LinkedIn, Instagram, Pinterest, and others change their algorithms over [...]

By |2022-03-10T10:57:11-05:00March 10th, 2022|Social Media|

How to Change a Page URL Without Hurting SEO

Do URL structure changes affect SEO? While changing the URL structure may seem like a small change, it can be more complicated for search engines. We have gathered a video on changing a page URL while protecting your SEO and wanted to share it with you! Why Does a [...]

By |2022-04-22T13:16:54-04:00March 9th, 2022|Basics|

Site Moves and 301 Redirects

A 301 redirect is a permanent redirect that takes users to a new URL when the original page no longer exists. In this article, we review the advice of Google's John Mueller regarding site moves and redirects. How Long Should a Site Keep a 301 Redirect? Google recommends site [...]

By |2022-04-21T11:30:53-04:00February 14th, 2022|Basics|

Google My Business’ New Name is Google Business Profile

Google My Business, an effective tool for helping businesses connect with new and prospective customers, is changing its name to Google Business Profile. The change, which incorporates additional tools, will offer companies an easier way to manage their profiles. As a further evolution of Google's business profile management platform and [...]

By |2021-12-22T17:41:25-05:00December 22nd, 2021|Google My Business|

Keyword Research to Succeed at SEO

Keyword research is one of the most important factors for succeeding at SEO. It is essential for: Developing a clear direction for your content by targeting the correct keywords. Developing a clear direction for online advertising. Understanding your website visitors and attracting the right audience. Knowing the keywords your target [...]

By |2022-03-30T12:40:18-04:00December 8th, 2021|Keywords|

Improve Your Organic Click-Through Rate: Key Findings

Analysis by Backlinko revealed key findings to help better understand organic click-through rates. Five million Google search results were evaluated to narrow down ten main key points regarding organic click-through rates. Factors such as title tag length, sentiment, and meta descriptions were considered based on how they affect organic click-through [...]

By |2021-12-08T13:14:25-05:00November 30th, 2021|Click-Through Rate|

Tips for Using and Understanding URLs

Are URLs case sensitive? Does length matter when it comes to URLs? We have gathered some tips for understanding and using URLs, and we wanted to share them with you.Do Upper and Lowercase Letters in URLs Matter?URLs are the basis of all websites. By definition, URLs are case sensitive, and [...]

By |2021-11-20T16:10:11-05:00November 12th, 2021|Basics|
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