Marketing Education

Top Non-SEO Lead Gen Strategies: Boost Lead Generation Today

You're right to think that SEO is crucial for long-term visibility, but non-SEO tactics provide an expedited route to lead generation. Fast-paced lead gen strategies are often fueled by methods that don't depend on search engine rankings yet still drive substantial traffic. Because of the expense and time required [...]

By |2024-02-06T11:02:59-05:00February 6th, 2024|Non-SEO|

Google’s Regulations for Sending Email: Authentication, Easy Unsubscribe, Spam Rate Threshold

To provide safer, spam-free inboxes, Google is implementing new regulations for bulk email senders (over 5,000 emails per day) beginning February 2024. The updated rules are geared toward three major areas: email authentication, an easy way to unsubscribe, and maintaining a spam rating below Google's threshold. Furthermore, Yahoo is [...]

By |2024-01-25T10:24:19-05:00January 11th, 2024|Compliance and Deliverability|

Google Releases Gemini: Bard Now Outperforms ChatGPT

Google released Gemini on December 6, 2023, an innovative and powerful artificial intelligence model. Gemini Pro is now powering Bard, so if you have not used this chatbot in the last few days, you should try it. Google Gemini is a large language model (LLM) that powers various applications, including [...]

By |2023-12-21T19:05:46-05:00December 15th, 2023|Marketing News|

One of the Most Powerful SEO Tools is in Chrome: Google Lighthouse

Google Lighthouse is a free, open-source tool developed by Google to assess the overall quality of web pages. Capable of working on any publicly accessible website or web page, Google Lighthouse provides insightful evaluations in five key areas, namely performance, accessibility, best practices, SEO, and Progressive Web Applications (PWAs). [...]

By |2023-11-15T10:29:45-05:00November 9th, 2023|Google Lighthouse|

How to Use Google Lighthouse: How it Works, Chrome DevTools, PageSpeed Insights, Extensions

Whether you want to enhance your website's mobile optimization, speed, accessibility, or improve SEO, Google Lighthouse can help facilitate these improvements. Although it's not the only tool worth deploying in your digital toolkit, its granular approach can provide invaluable insights for real-world optimization strategies. How Does Google [...]

By |2023-11-15T11:03:03-05:00November 7th, 2023|Google Lighthouse|
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