Marketing Education

Home/Marketing Education

How to Use the Yoast SEO Plugin

The Yoast SEO plugin is currently one of the most popular WordPress SEO plugins on the market. Yoast SEO is a WordPress plugin that improves your website's rankings on search engines by offering features to help you optimize your content and keywords. In this article, you will learn the [...]

By |2022-10-17T16:00:19-04:00September 3rd, 2022|SEO|

How to Mobile Optimize Your Website

How mobile-friendly is your website? Most people surf the web using mobile devices, so optimizing your website for mobile viewers is essential. From ensuring site usability, optimizing site speed, and ensuring that your content is readable, Google Search Central provides these tips and more to help make sure your [...]

By |2022-08-30T14:22:17-04:00July 30th, 2022|Mobile Optimization|

Latest in Google Search for Websites (June 2022)

Year after year, Google sends more and more traffic to websites on the open web. Whether you are a website owner or developer, it is essential to monitor your website, know how users found it, and how to continue improving your website. Here is the latest for developers and [...]

By |2022-08-17T10:21:19-04:00July 7th, 2022|Marketing News|

SEO Optimization of Website Images

When creating a successful and engaging website, images and how they appear on the website are crucial to its success. Google developer, Alan Kent, discusses six tips to optimize images on your website, and we wanted to share them with you! Eliminate Image Cumulative Layout Shift Google has defined Cumulative [...]

By |2022-06-16T15:33:33-04:00June 9th, 2022|Images|

How Usability, User Experience & Content Affect Search Engine Rankings

How people interact with your site affects your SEO and search rankings. As you implement your search engine marketing (SEM) strategy, consider the usability of your website, the user experience, and the content you're publishing. Characteristics of Top Ranking Websites When reviewing top-ranking websites for a query, you'll notice they [...]

By |2022-06-16T14:07:29-04:00March 10th, 2022|Basics|

Website Popularity & SEO Links

While the foundation of link building is everchanging, the importance of link building has never been greater. Links are a strong ranking factor for Google’s search algorithm. The impact that SEO links have on a website is extensive, and it can greatly affect ranking. Link building improves rankings, increases traffic [...]

By |2022-06-16T14:25:47-04:00March 10th, 2022|Basics|

What to Expect From Social Media if You Don’t Buy Ads

We hear and read nearly everywhere that social media is a terrific, economical way for marketers to spread the word, build a brand, and establish direct engagement with large groups of potential customers. However, not surprisingly, social media sites like Facebook, LinkedIn, Instagram, Pinterest, and others change their algorithms over [...]

By |2022-06-10T09:40:03-04:00March 10th, 2022|Social Media|

How to Change a Page URL Without Hurting SEO

Do URL structure changes affect SEO? While changing the URL structure may seem like a small change, it can be more complicated for search engines. We have gathered a video on changing a page URL while protecting your SEO and wanted to share it with you! Why Does a [...]

By |2022-04-22T13:16:54-04:00March 9th, 2022|Basics|
Go to Top