Image Building Media is an internet marketing company based in Tampa, Florida and owned by Beth and Allan McNabb. We provide internet marketing solutions to clients in numerous industries throughout the U.S., while meeting and exceeding the highest standards.
Our goal is to help clients succeed, fulfilling a variety of internet marketing needs with personal, one-on-one interaction and a commitment to Quality, Value, and Service.
Before we enter into a relationship with a customer, we start with a consultation to understand the customer’s marketing needs. During the initial consultation, we help our customers develop a meaningful, cost effective plan to achieve their internet marketing goals.
While working with marketing clients, we provide third party analysis of our progress, so each client sees proven results of our marketing solutions.
We serve customers with various marketing goals. Our objective is for all our clients to succeed by meeting their internet marketing goals.
Search Rankings and Organic SEO: These customers rank at the top of Google for hundreds of keywords resulting in generating leads and sales as a result of search results.
Internet Advertising: These customers advertise on search engines and on social channels for numerous reasons, including lead generation.
Social Media: Many of our customers only want a presence on social media so that when a prospect checks them our online, they have a positive impression. Some of our customers use social media to also generate leads and sales.
Email and SMS Marketing with Marketing Automation: Many of these customers send personalized newsletters. We also set up and administer complex automated marketing campaigns for clients who are the most aggressive with their marketing.
Website: We provide various types of websites to clients. Some are inexpensive brochure site that showcase their business and services. Other websites are large ecommerce sites the we host on Google Cloud. And others are sites with hundreds or pages and videos that generate leads and phone calls.
Beth and Allan McNabb served companies in management positions early in life, as they began their professional careers. They were married in 1985 and moved to Leesburg, Florida for Allan to manage a group of fast-paced, entrepreneurial companies that were eventually sold.
While working in Leesburg, PCs and computer networks were added to the company, which Allan managed, gaining experience with software, computer networking, and more. Though the Internet was not commercially available at this time, Allan’s tenure instilled a desire within him to help entrepreneurs grow their businesses with the use of technology.
Beth’s Photography and Graphic Design
As life moves forward, Beth finds she has a passion and natural ability for photography, as well as using Adobe products like Photoshop, Lightroom, Illustrator, and InDesign. She started a small photography business and eventually moved into graphic design.
Though Beth’s time is limited today, she still enjoys going on photo shoots with friends, doing charity photography events, and will occasionally agree to a photography gig.
Allan’s Business Consulting and Web Design
About the same time, Allan began to develop a passion consulting for businesses, which allowed him to put his talents to use that were gained while working in Leesburg, and help small business that wanted to grow through implementing and improving their use of technology.
In 1998, with a love of writing, Allan also began pro bono work with a new ISP in Thomasville, Georgia to create content, which introduced him to HTML (the standard markup language for creating web pages and web applications).
Then in 1999, Allan launched his first website with help from Beth, and subsequently launched additional sites, as he learned the art of web design and website management. Over time, the industry grew with the development of email, search engines, social media, and online advertising. These gave way to internet marketing, such as SEO, search engine marketing, social media marketing, video marketing, email marketing, pay-per-click and display advertising, and much more.
As these new technologies and new forms of marketing were developed, Beth and Allan embraced them, learning how to incorporate them into websites and use them to drive traffic.
Beth and Allan Combine Their Talents
In 2009, Beth and Allan combined their sole proprietorships and formed Image Building Web Design. Then because of continued success, they formed Image Building Media, LLC in June 2011. Shortly thereafter, Mark McNabb began to serve as CFO, with extensive experience in sales and business management.
Since then, their business has continued to grow, adding new customers every year. As a result, their team has continued to grow, which includes writers, designers, and internet marketers that are individually trained by Beth and Allan.
Beth McNabb CEO and President
Image Building Media, LLC is a woman owned business.
Besides overall management of the company, Beth is daily involved in customer service and accounting. She is also integral in production, specializing in corporate photography, graphic design, web design, SEO, and social media marketing.
Allan McNabb VP & COO
After graduating college, Allan began his management career. As the Internet was developed, he began designing websites in 1999. As VP & COO of Image Building Media, LLC, Allan is responsible for outside sales, and putting together the programs and products offered to customers. He also leads the web design team, and is responsible for the creativity and functionality of websites produced for our customers.
Mark McNabb CFO
Mark’s background is in sales and business management. With experience leading small and large businesses, and experience with government agencies, Mark’s financial guidance and contract oversight is invaluable to our company.