Google Lighthouse is a free, open-source tool developed by Google to assess the overall quality of web pages. Capable of working on any publicly accessible website or web page, Google Lighthouse provides insightful evaluations in five key areas, namely performance, accessibility, best practices, SEO, and Progressive Web Applications (PWAs). [...]
Google's Mobile-Friendly Test is a free diagnostic tool that Google is retiring on November 30, 2023. Google suggests using Google Lighthouse in the future. Lighthouse does much more than the Mobile-Friendly Test, making it a more valuable tool. Google Lighthouse is: More Comprehensive: It tests more aspects [...]
Whether you want to enhance your website's mobile optimization, speed, accessibility, or improve SEO, Google Lighthouse can help facilitate these improvements. Although it's not the only tool worth deploying in your digital toolkit, its granular approach can provide invaluable insights for real-world optimization strategies. How Does Google [...]
In the persistent pursuit of optimizing search engine performance, Google rolled out another update to the helpful content system in September 2023. The update aims to fine-tune the quality and relevance of search results, adjusting parameters that identify 'Helpful' content on the Internet. Website owners and SEO professionals must [...]
Search Engine Optimization (SEO) is constantly changing, powered by numerous innovations, policy changes, and technological advancements. Striking the balance between user experience and search engine needs requires staying abreast with up-to-the-minute SEO news and updates. This article provides an overview of the newest revelations in the world of SEO, [...]
A client had his website domain hacked at the domain registrar last week. Someone maliciously changed the nameservers, hacking both the website and email. The only reason this was discovered was by monitoring his website. Learn more about what unfolded in this article and video, why website monitoring is [...]
In the ever-evolving realm of digital technology, Google stands as an undeniable titan, consistently at the forefront of innovation. One of their latest endeavors, Project Magi, has sent ripples through online search and SEO. First introduced in May 2023, the initial rollout reached 1 million users in the United [...]
Google's Search Relations team confirms that content remains king in today's information-driven world, as the foremost factor in SEO. Digital landscapes are saturated, and as they grow, so do the complexities of navigating them. Search engines, particularly giants like Google, are tasked with presenting the most pertinent and valuable [...]
SEO links haven’t been a top 3 ranking factor for years, contrary to what many SEOs are pushing to sell their link-building services. That's because the ever-evolving world of Search Engine Optimization (SEO) has witnessed numerous trends and shifts over the past few decades. Among the various factors that [...]
In the digital age, the ceaseless pursuit of innovation often yields groundbreaking developments that promise to reshape our understanding of technology and its applications. One such intriguing venture currently capturing global attention is Google's foray into advanced artificial intelligence with its project, Google Gemini. Given its pedigree and the [...]