About Allan McNabb

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So far Allan McNabb has created 111 blog entries.

Avoid FTC & Google Penalties: Review Gating Risks

In the world of online reviews, a single negative comment can have a significant impact on a business's reputation. To mitigate this risk, some companies engage in "review gating," the practice of selectively soliciting positive reviews while discouraging negative ones. However, this seemingly helpful practice can lead to severe legal [...]

By |2024-04-11T10:28:25-04:00April 11th, 2024|Reviews|

What is the Optimal Length of an Email Newsletter for Maximizing Engagement?

The length of your newsletter can dramatically affect its open and click-through rates. A well-constructed newsletter can strike the perfect balance between providing enough value to keep subscribers informed and engaged without overwhelming or underwhelming them. Best Length for Email Newsletters Neil Patel recently published his results [...]

By |2024-03-07T09:51:33-05:00March 7th, 2024|Email Optimization|

Top Non-SEO Lead Gen Strategies: Boost Lead Generation Today

You're right to think that SEO is crucial for long-term visibility, but non-SEO tactics provide an expedited route to lead generation. Fast-paced lead gen strategies are often fueled by methods that don't depend on search engine rankings yet still drive substantial traffic. Because of the expense and time required [...]

By |2024-02-06T11:02:59-05:00February 6th, 2024|Non-SEO|

Google’s Regulations for Sending Email: Authentication, Easy Unsubscribe, Spam Rate Threshold

To provide safer, spam-free inboxes, Google is implementing new regulations for bulk email senders (over 5,000 emails per day) beginning February 2024. The updated rules are geared toward three major areas: email authentication, an easy way to unsubscribe, and maintaining a spam rating below Google's threshold. Furthermore, Yahoo is [...]

By |2024-01-25T10:24:19-05:00January 11th, 2024|Compliance and Deliverability|

Google Releases Gemini: Bard Now Outperforms ChatGPT

Google released Gemini on December 6, 2023, an innovative and powerful artificial intelligence model. Gemini Pro is now powering Bard, so if you have not used this chatbot in the last few days, you should try it. Google Gemini is a large language model (LLM) that powers various applications, including [...]

By |2023-12-21T19:05:46-05:00December 15th, 2023|Marketing News|
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