Google's Mobile-Friendly Test is a free diagnostic tool that Google is retiring on November 30, 2023. Google suggests using Google Lighthouse in the future. Lighthouse does much more than the Mobile-Friendly Test, making it a more valuable tool. Google Lighthouse is: More Comprehensive: It tests more aspects [...]
In the persistent pursuit of optimizing search engine performance, Google rolled out another update to the helpful content system in September 2023. The update aims to fine-tune the quality and relevance of search results, adjusting parameters that identify 'Helpful' content on the Internet. Website owners and SEO professionals must [...]
Search Engine Optimization (SEO) is constantly changing, powered by numerous innovations, policy changes, and technological advancements. Striking the balance between user experience and search engine needs requires staying abreast with up-to-the-minute SEO news and updates. This article provides an overview of the newest revelations in the world of SEO, [...]
In the ever-evolving realm of digital technology, Google stands as an undeniable titan, consistently at the forefront of innovation. One of their latest endeavors, Project Magi, has sent ripples through online search and SEO. First introduced in May 2023, the initial rollout reached 1 million users in the United [...]
SEO links haven’t been a top 3 ranking factor for years, contrary to what many SEOs are pushing to sell their link-building services. That's because the ever-evolving world of Search Engine Optimization (SEO) has witnessed numerous trends and shifts over the past few decades. Among the various factors that [...]
In the digital age, the ceaseless pursuit of innovation often yields groundbreaking developments that promise to reshape our understanding of technology and its applications. One such intriguing venture currently capturing global attention is Google's foray into advanced artificial intelligence with its project, Google Gemini. Given its pedigree and the [...]
On September 25, 2023, OpenAI announced that ChatGPT is extending its capabilities to engage with users in more interactive ways than ever. A heralding leap from mere text-based interactions, the virtual assistant will soon be able to see, hear, and converse, heralding an era of profound transformation in user [...]
In a pivotal update, YouTube announced a new feature that allows creators to directly link their YouTube Shorts to other videos on their channel. This move comes after the platform's controversial decision to remove links from comments and descriptions, which had stirred up concerns among the creator community. Revolutionizing [...]
Google's core algorithm updates often significantly affect website rankings in search engines, and Google's August 2023 update is living up to this expectation. Today, Semrush Sensor shows SERP volatility in all categories for the last 30 days at a very high range of 9.0/10. There are typically winners and [...]
Still in its experimental phase, Google's Search Generative Experience (SGE) aims to revolutionize how users interact with search engines. It is an innovative revolution in search engine technology. This tool significantly enhances the users' search experience, leveraging the potential of artificial intelligence (AI). SGE stands out due to its [...]