Allan McNabb
In 2012, European authorities decided to work together to standardize personal data practices and privacy protection throughout Europe, rather than allowing every country to decide on individual standards. In 2016…
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In the late 2000s, posting to social media with third-party tools negatively affected reach and engagement with some channels. Though that changed years ago, some people still believe that certain…
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Internet marketing is competitive in metros like Tampa Bay, which is home to the top 4 Florida communities ranked the best places to live by Niche in 2018. Tampa Bay…
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Because email has been around for decades, email marketing is often thought to be an old-fashioned or out-of-date method of marketing. However, research contradicts this theory. According to Statista, more…
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Landing pages are an underutilized conversion tool for many businesses. According to the Marketing Benchmarks from 7,000+ Businesses report, companies with 40+ landing pages get more than 5 times the…
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To drive conversions, you must have an effective content creation strategy that includes the top three components of compelling content. Without these elements, your content is unlikely to attract and…
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In early February, a number of Facebook users noticed the addition of a “downvote” button added to comments on Facebook public Page posts (such as a business page). Facebook has…
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Best practices for SEO change rapidly as search engines update their algorithms, so keeping up to date with SEO guidelines is necessary for maintaining an online presence. With that in…
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Marketing, especially internet marketing, is constantly evolving as technology evolves. Companies, therefore, must keep up with rapid changes, or risk losing market share to competitors and eventually becoming obsolete. Below,…
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Curata recently released its 2018 Guide to Effectively & Ethically Curating Content. The guide explains the importance of curating content, and how to do it correctly. It’s a useful resource…
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