One of the Most Powerful SEO Tools is in Chrome: Google Lighthouse

Google Lighthouse is a free, open-source tool developed by Google to assess the overall quality of web pages. Capable of working on any publicly accessible website or web page, Google Lighthouse provides insightful evaluations in five key areas, namely performance, accessibility, best practices, SEO, and Progressive Web Applications (PWAs). [...]

By |2023-11-15T10:29:45-05:00November 9th, 2023|Google Lighthouse|

How to Use Google Lighthouse: How it Works, Chrome DevTools, PageSpeed Insights, Extensions

Whether you want to enhance your website's mobile optimization, speed, accessibility, or improve SEO, Google Lighthouse can help facilitate these improvements. Although it's not the only tool worth deploying in your digital toolkit, its granular approach can provide invaluable insights for real-world optimization strategies. How Does Google [...]

By |2023-11-15T11:03:03-05:00November 7th, 2023|Google Lighthouse|

Content Quality: The Foremost Factor In SEO

Google's Search Relations team confirms that content remains king in today's information-driven world, as the foremost factor in SEO. Digital landscapes are saturated, and as they grow, so do the complexities of navigating them. Search engines, particularly giants like Google, are tasked with presenting the most pertinent and valuable [...]

By |2023-10-06T12:19:00-04:00October 5th, 2023|Content|

How to Mobile Optimize Your Website

How mobile-friendly is your website? Most people surf the web using mobile devices, so optimizing your website for mobile viewers is essential. From ensuring site usability, optimizing site speed, and ensuring that your content is readable, Google Search Central provides these tips and more to help make sure your [...]

By |2023-09-13T12:09:17-04:00July 30th, 2022|Mobile Optimization|

SEO Optimization of Website Images

When creating a successful and engaging website, images and how they appear on the website are crucial to its success. Google developer, Alan Kent, discusses six tips to optimize images on your website, and we wanted to share them with you! Eliminate Image Cumulative Layout Shift Google has defined [...]

By |2023-09-13T12:10:25-04:00June 9th, 2022|Images|

How Usability, User Experience & Content Affect Search Engine Rankings

How people interact with your site affects your SEO and search rankings. As you implement your search engine marketing (SEM) strategy, consider the usability of your website, the user experience, and the content you're publishing. Characteristics of Top Ranking Websites When reviewing top-ranking websites for a query, you'll notice they [...]

By |2023-12-04T08:54:50-05:00March 10th, 2022|Basics|

Website Popularity & SEO Links

While the foundation of link building is everchanging, the importance of link building has never been greater. Links are a strong ranking factor for Google’s search algorithm. The impact that SEO links have on a website is extensive, and it can greatly affect ranking. Link building improves rankings, increases traffic [...]

By |2024-04-11T03:32:45-04:00March 10th, 2022|Basics|

How to Change a Page URL Without Hurting SEO

Do URL structure changes affect SEO? While changing the URL structure may seem like a small change, it can be more complicated for search engines. We have gathered a video on changing a page URL while protecting your SEO and wanted to share it with you! Why Does a [...]

By |2023-09-13T12:13:02-04:00March 9th, 2022|Basics|

Site Moves and 301 Redirects

A 301 redirect is a permanent redirect that takes users to a new URL when the original page no longer exists. In this article, we review the advice of Google's John Mueller regarding site moves and redirects. How Long Should a Site Keep a 301 Redirect? Google recommends site [...]

By |2023-09-13T12:13:10-04:00February 14th, 2022|Basics|
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