How mobile-friendly is your website? Most people surf the web using mobile devices, so optimizing your website for mobile viewers is essential. From ensuring site usability, optimizing site speed, and ensuring that your content is readable, Google Search Central provides these tips and more to help make sure your [...]
When creating a successful and engaging website, images and how they appear on the website are crucial to its success. Google developer, Alan Kent, discusses six tips to optimize images on your website, and we wanted to share them with you! Eliminate Image Cumulative Layout Shift Google has defined [...]
How people interact with your site affects your SEO and search rankings. As you implement your search engine marketing (SEM) strategy, consider the usability of your website, the user experience, and the content you're publishing. Characteristics of Top Ranking Websites When reviewing top-ranking websites for a query, you'll notice they [...]
While the foundation of link building is everchanging, the importance of link building has never been greater. Links are a strong ranking factor for Google’s search algorithm. The impact that SEO links have on a website is extensive, and it can greatly affect ranking. Link building improves rankings, increases traffic [...]
Do URL structure changes affect SEO? While changing the URL structure may seem like a small change, it can be more complicated for search engines. We have gathered a video on changing a page URL while protecting your SEO and wanted to share it with you! Why Does a [...]
A 301 redirect is a permanent redirect that takes users to a new URL when the original page no longer exists. In this article, we review the advice of Google's John Mueller regarding site moves and redirects. How Long Should a Site Keep a 301 Redirect? Google recommends site [...]
Keyword research is one of the most important factors for succeeding in SEO. It is essential for: Developing a clear direction for your content by targeting the correct keywords. Developing a clear direction for online advertising. Understanding your website visitors and attracting the right audience. Knowing the keywords your target [...]
Analysis by Backlinko revealed key findings to help better understand organic click-through rates. Five million Google search results were evaluated to narrow down ten main key points regarding organic click-through rates. Factors such as title tag length, sentiment, and meta descriptions were considered based on how they affect organic click-through [...]
Largest Contentful Paint is a metric that measures how quickly a page's main content loads and paints its visual elements to the screen. In this article, you will learn what a good Largest Contentful Paint Score is, how Largest Contentful Paint is measured, how to optimize servers, networks, and [...]
Are URLs case sensitive? Does length matter when it comes to URLs? We have gathered some tips for understanding and using URLs, and we wanted to share them with you. Do Upper and Lowercase Letters in URLs Matter? URLs are the basis of all websites. By definition, URLs are [...]