Best practices for SEO change rapidly as search engines update their algorithms, so keeping up to date with SEO guidelines is necessary for maintaining an online presence. With that in mind, internet marketing companies publish SEO guides to help their readers stay abreast of changes in the industry. One [...]
Marketing, especially internet marketing, is constantly evolving as technology evolves. Companies, therefore, must keep up with rapid changes, or risk losing market share to competitors and eventually becoming obsolete. Below, we discuss the top 2018 global marketing trends we think are important to every business leader. You can also learn [...]
Revised: July 11, 2018. Search Engine Optimization (SEO) is constantly evolving. Algorithms and ranking factors update frequently, but few are so immediately visible as Google lengthening the meta description to 320 characters and lowering it again 4 months later to about 160 characters. And, few are as easy to [...]
Mark Zuckerberg, CEO of Facebook, announced large-scale changes to the way content appears on users’ news feed. These changes are set to have a substantial impact on brand business pages and the content they produce. Highlights from Zuckerberg’s Statement Zuckerberg’s statement on January 12th covered a few important points [...]
Marketing automation is not new, but it has undergone drastic changes since the early 2000s. Especially with the rise of personalization, and customers’ expectations in a tech-driven marketplace, it’s increasingly important for businesses to automate their internet marketing to compete. What Is Marketing Automation? Despite the sound of it, [...]
Budgeting is a notoriously stressful process, but an appropriate budget can set your business up for success. By looking at the 2017 marketing budget from other companies, you can more accurately benchmark your own spending to create a successful 2018 budget. Reviewing 2017 Marketing Budgets According to the 2016-17 [...]
Over the years, email marketing has become an increasingly effective tool for internet marketers. In fact, email is now the third most influential source of information for B2B audiences (only behind recommendations from colleagues, and information from industry-specific thought leaders). In a recent survey by SharpSpring, “a total of [...]
Brands are expecting higher holiday sales in 2017, with most the sales coming from eCommerce, according to BigCommerce. So, they are preparing earlier this year to meet the demand. As for online retailers, it’s not too late to prepare for the holiday season, at least in regard to their [...]
Over the years, it has become increasingly difficult for businesses to get organic views for their posts on Facebook. As the social media giant moved further into paid advertising, non-paid organic posts were pushed further down into a user’s feed. Thus, people stopped seeing a lot of the posts [...]