Still in its experimental phase, Google’s Search Generative Experience (SGE) aims to revolutionize how users interact with search engines. It is an innovative revolution in search engine technology. This tool significantly enhances the users’ search experience, leveraging the potential of artificial intelligence (AI).

SGE stands out due to its ability to understand the nuanced meaning of search terms and deliver highly accurate results. For instance, when users conduct a query, SGE breaks down complex search strings into simpler components, interprets them, and returns highly optimized search results.

SGE’s comprehensive and innovative process sets new standards in search engine technology, promoting a markedly improved user experience. SGE has thus proved to be an invaluable resource in the tech realm, which increasingly relies on data-driven insights and precise information retrieval.

How to start using SGE: Get AI-powered overviews & ask follow ups in Search

What is Google Search Generative Experience?

Google’s Search Generative Experience (SGE) represents a revolutionary transformation in search technology. SGE harnesses advanced artificial intelligence (AI) techniques to comprehend user inquiries and generate responses, offering extensive and personalized information. This innovative feature aids in handling a diverse array of queries, from personal to professional spheres, and delivers answers in a fluid, conversational style.

One notable illustration of SGE’s functionality is its ability to accommodate follow-up questions. This makes the search experience more nuanced and dynamic by providing visual, snackable, personal, and human responses. SGE’s adaptability and ongoing learning process are designed to render search results more intuitively and responsive over time.

Related: A new way to search with generative AI

What are the Benefits of Using SGE?

1. Increased Search Results Quality

SGE elevates the quality of search results by utilizing artificial intelligence (AI) to discern and prioritize premium content.

Intending to provide accurate and relevant responses, SGE fosters intense competition for higher search ranks by pushing businesses to create high-quality, exceptional content. This interactive search model also promotes a rise in long-tail searches where users probe deeper into specific topics, thereby encouraging content optimization for detailed keywords. For instance, in a broad search on link building, SGE used information from six credible sources to offer a comprehensive definition, demonstrating its ability to aggregate quality information.

2. Improved User Experience

SGE is an advanced AI-powered feature poised to revolutionize the search domain.

SGE interprets users’ queries, generating comprehensive & personalized responses that offer in-depth information. By responding conversationally, it enhances user interactions with search results.

Users can engage in a back-and-forth interaction with the AI, further augmenting the search experience. SGE offers nuanced, detailed responses without clicking through numerous source websites. This initiative streamlines the information search process, saving time and improving user satisfaction.

3. Increased Website Traffic and Conversions

SGE may positively influence website traffic and conversions.

Primarily, it enhances user experience by facilitating and refining their search process before they even click on a result. This precursory understanding of a customer’s needs can contribute to a heightened intent to purchase when they access your site.

For example, if a customer searches for a specific product and refines their search through SGE, they may arrive at your site as a more informed and motivated buyer. In fact, given its reliance on search ads for revenue, Google’s commitment to advertiser success can further ensure the efficacy of SGE in driving website traffic and encouraging conversions. Notably, persistent optimization is required to improve performance continuously.

4. Increased Brand Awareness and Credibility

SGE can bolster brand awareness and credibility by effectively ranking high-quality content.

Leveraging AI, SGE’s capacity to derive and prioritize premium content heightens the visibility of brands that produce excellent content tailored for their target audience. For instance, if a business consistently publishes exceptional content that accurately matches user queries, SGE could potentially rank this brand’s content higher, thus enhancing brand visibility and trust among users.

5. Increased Website Traffic from Mobile Devices

SGE could influence an uptick in website traffic from mobile devices.

SGE offers AI-generated answers, serving up multiple sources and packaged information for searches, shifting the traditional emphasis on primary source links. When a mobile user queries about a specific product feature, SGE provides precise details, followed by reviews and purchasing options from various stores. Rather than initially directing traffic to the brand’s website, it places varied sources at the forefront.

Despite some concerns about this new interface potentially throttling organic traffic, there are indications that it might enhance conversion rates. As it offers refined search details before clicking the source link, the users are likely more intent-driven when they reach the site, resembling a sales bot that pre-qualifies shoppers. Consequently, Google’s SGE could yield higher mobile traffic by leveraging AI overviews and refined search details.

6. Increased Website Traffic from Search Engine Ads

SGE has the potential to increase website traffic from search engine ads. By enhancing a user’s search experience, SGE refines their understanding before they click on an ad, leading to higher conversion rates.

If a shopper searches for ‘buy running shoes,’ SGE offers several stores to buy running shoes, including a local map and options for more information, including asking a follow-up question.

SCG screenshot

With such high-intent prospective buyers, advertisers stand a greater chance of success. As SGE continues to evolve, it maintains its dedication to driving valuable website traffic, highlighting the possibility of a significant surge in ad-driven site visits.

7. Improved Search Engine Algorithm Transparency

Improved search engine algorithm transparency is essential when using SGE. This cutting-edge feature involves an AI-driven technology that provides highly personalized and contextually accurate responses to user queries. As SGE employs sophisticated AI techniques, it offers a more intuitive and responsive search experience.

One key advantage of improved transparency is its ability to generate responses based on a deeper understanding of the user query. This approach assures users of thorough and accurate information, enriching their digital knowledge-gathering journey.

This upgrade to the search algorithm indicates Google’s commitment to making the search experience as informative and reliable as possible, helping users search for information.

8. Increased Understanding of Customer Needs

SGE works by using algorithms to understand and predict customer needs. This advanced technology employs machine learning and data analytics to discern patterns in customer behavior, providing critical insights into customer preferences and behavior.

Using Google’s Search Generative Experience can help businesses better comprehend their customers’ needs and act on this understanding to enhance their business operations. The intersection of AI and customer data can potentially transform customer experience optimization significantly.

9. Increased Ability to Target the Right Audience

SGE’s artificial intelligence capabilities provide more accurate user query responses, enhancing businesses’ ability to reach their desired audience.

By utilizing the advanced features of SGE, companies can create detailed, high-quality content for their target market. SGE’s superior response generation algorithms can help rank this content higher in search results and render it to relevant users. Therefore, AI-facilitated targeting is crucial in ensuring the company’s content reaches its niche community.


What is Google’s Search Generative Experience (SGE)?

SGE is an innovative revolution in search engine technology. It presents search results in personalized, AI-powered snapshots that provide in-depth, contextually relevant answers.

How Does Google SGE Work?

SGE integrates generative AI into Google’s search engine to enhance its responses. SGE operates in three distinct ways:

  • Providing an AI snapshot generates a summary for lengthy queries.
  • Offering a conversational mode, which answers follow-up questions while maintaining the context.
  • Delivering vertical experiences, which list preferred features and product details during commercial queries.

What Are the Benefits of Using Google SGE?

SGE allows businesses to engage with users more conversationally and interactively. Leveraging artificial intelligence, SGE generates relevant and contextual answers to search queries, enhancing user experience. For instance, in shopping scenarios, SGE provides a depth of product options and key considerations, potentially leading to higher conversion rates.

What is the Difference Between Google SGE and Google Search?

SGE is an experimental feature that enhances Google Search by incorporating generative AI capabilities. Unlike the conventional Google Search that presents results based on page ranking algorithms, SGE provides an AI-powered snapshot of relevant information, suggests subsequent search steps, and offers a more interactive, conversational search experience. For example, SGE can recall and modify a user’s original query without needing to retype it, creating a chatbot-like experience.

How Can I Access Google SGE?

SGE can be found on the Search Labs page. It is available for desktop users on Google Chrome and for iOS and Android users in the Google app.

Learn more: Get AI-powered overviews & ask follow ups in Search

How Does Google SGE Compare with Other Search Engines?

SGE is an innovative AI-powered feature that provides conversational and interactive responses to search queries. Unlike regular search engines, which direct users to external pages, SGE allows users to converse with AI within the results page.

SGE focuses on generating contextual responses. However, similar to standard search experiences, both rely heavily on high-quality content and SEO optimization for successfully delivering search results.

Does Google SGE Support Mobile Devices?

Yes, SGE supports mobile devices. It can be accessed through the Google app for both iOS and Android users.

How Has Google SGE Changed Over Time?

SGE is still in the experimental phase and has significantly evolved since its introduction in May 2023.

How Can I Use Google SGE for Advertising Purposes?

SGE holds advertising potential with its predictive search capabilities. Even though SGE remains an experimental service, it enables higher conversion rates for SEO and paid traffic. For instance, if a shopper modifies and refines their search using SGE before clicking on a product, they become a more intent buyer when they arrive at the business’s site, increasing the potential for conversions.


Though still experimental, SGE is transforming and enhancing the search experience. It will soon provide the most accurate and relevant results to search queries.

The multiple benefits of SGE are evident, such as meeting users’ diverse knowledge requirements, supporting large-scale tech developments, and playing an integral role in advertising successes.