Our advanced SMS marketing services bridge the gap between your brand and its target audience. Image Building Media utilizes a top-tier, AI-powered text message marketing platform to ensure immediate message delivery while effectively tracking your campaign’s performance. Integrating SMS/MMS marketing into your digital marketing strategies allows you to establish a stronger personal connection with prospects and customers.
Why is SMS Marketing Important
SMS marketing is an essential communication tool in today’s fast-paced business landscape. It allows direct and personalized customer communication and boasts a 98% open rate, responding within 90 seconds on average. As per the Pew Research Center, an impressive 97% of Americans own cell phones; thus, SMS marketing can potentially reach a vast audience. Its ability to foster ongoing brand conversations, promote time-sensitive offers like flash sales, and increase customer engagement is essential.
Defining SMS Marketing Services
Propelling deeper customer interactions and encouraging loyalty is a cornerstone of our SMS marketing services. With Image Building Media, our SMS solutions go beyond just being a texting service—they evolve as a comprehensive business tool that can take your customer relationships and event management to a new height.
SMS marketing wouldn’t be as powerful without the automated operation of various elements that compose its ecosystem. From two-way texting to automation, from personalized messaging to the implementation of opt-out keywords, every attribute contributes to the engaging and user-friendly nature of the SMS experience.
Whether it’s email marketing, social media marketing, or SMS marketing, each channel presents unique characteristics, pros, and cons. While SMS marketing is known for its direct and instant communication, email and social media have their strengths.
How Does SMS Marketing Work?
SMS marketing can be accomplished from the same AI-powered CRM marketing platform used for email marketing, social media marketing, and more. Thus, these channels can be managed and automated from one source.
Once consumers opt in by filling out a form or texting a specific keyword to a designated number, they are added to a subscription list and can start receiving marketing messages. This process is entirely consent-based for compliance, meaning customers must give explicit permission to be contacted.
Understanding MMS Messaging and How it Works
MMS (Multimedia Messaging Service) is an advanced form of SMS marketing renowned for its rich media capabilities. It allows businesses to send messages that include multimedia content such as videos, images, and audio clips rather than plain text. When using MMS messaging, there isn’t the standard character limit that comes with traditional SMS, enabling a more extensive and detailed narrative for your brand story. Another distinctive feature of MMS messaging is its provision for adding a subject line, amplified on mobile devices with a bold font to make it stand out. By pairing these features, MMS messaging creates a powerful and engaging marketing tool.
Image Building Media’s Process
At Image Building Media, we kickstart our process with an in-depth discussion about your campaign needs and expectations. This step usually involves a meticulous consultation call with our SMS marketing experts, who work diligently to recognize and understand your brand’s unique requirements. With this knowledge, our text marketing team can devise a tailor-made SMS marketing strategy for your brand. Once approved, we proceed with the initial campaign setup, ensuring a smooth and effective launch of your mobile text marketing campaign.
Simplifying Workflow with Numerous Integrations
At Image Building Media, our SMS marketing service is anything but standalone. Our software integrates seamlessly with leading business tools such as Facebook Messenger, Zapier, Instagram, and AI-powered CRM automations, enabling you to manage all customer communication from one central dashboard.
SMS Marketing Solutions for Businesses
Features of Our SMS Marketing Services
Our SMS marketing service offers a range of innovative features tailored to your business needs. Some of the key features include:
- Personalized Messages: We provide targeted and personalized messaging to create stronger customer relationships.
- Instant Delivery: Messages are delivered within seconds, making our service excellent for time-sensitive promotions.
- Two-way Communication: Engage your customers in real time with a system that supports instant replies.
- Global Reach: Communicate with your customers worldwide with our reliable and fast global delivery network.
- Campaign Tracking: Understand your campaign’s effectiveness with our reporting tools.
Boosting Client Loyalty & Managing Events
Strengthening client loyalty and conducting events is simplified with our SMS services. With our advanced text marketing solutions, you can send targeted messages to promote upcoming events like webinars or product launch sessions. Our system supports bulk SMS features, enabling you to invite numerous contacts at once or send individual invites.
Post-event, we provide a straightforward medium to collect feedback and follow up with warm leads. Moreover, using SMS for client interaction can also boost your brand’s loyalty. Implementing custom-tailored automation and personalization segments ensures a highly interactive and engaging customer experience, ultimately increasing brand loyalty. It’s a one-stop solution for exceptional customer service.
SMS Ecosystem
One of the important features of our SMS marketing system is two-way texting. This mechanism makes SMS marketing a two-sided conversation rather than a one-sided monologue, allowing your brand to engage in personal, real-time discussions with customers.
Using automated text messages, our SMS system can schedule communications, trigger auto-replies, and create templates for frequent use. It enhances the marketing campaign by sending intelligent, tailored, timely messages that make maximum impact. It reduces the manual workload for your team, freeing them up for strategic planning and other significant tasks. Combining two-way texting with automation can create an exceptional customer experience, strengthening relationships and enhancing customer loyalty.
Incorporating Personalized Messaging and Opt-out Keywords
Personalization is at the core of effective SMS marketing. With the ability to segment your contact database and collect key attributes, you can hyper-personalize your SMS offers to provide real value to the recipient. This way, you ensure your audience receives relevant messages, reinforcing your brand value and building stronger customer ties.
Regarding compliance and respect for your customers’ preferences, the system auto-unsubscribes customers who reply with opt-out keywords like STOP. This implementation helps maintain high customer satisfaction and engagement levels, ensuring your brand respects their communication preferences. It promotes healthy interactions and safeguards your brand from penalties and repercussions related to violating customer consent.
SMS Marketing vs. Other Marketing Campaigns
Engaging customers with your brand consistently requires a strategic mix of marketing campaigns. SMS marketing stands out for its direct, fast, and practical approach, reaching prospects and customers in real-time, making it an appealing communication method.
This section will delve into the comparison of SMS marketing versus other marketing campaigns, highlighting how it can be effectively integrated to optimize your overall marketing strategy.
SMS Marketing vs. Email Marketing
While SMS and email marketing enable access to your prospects and customers, their usage and preferences differ significantly. SMS marketing shines with its impressive open rate of 98%, compared to the 20% average open rate for email marketing. Plus, the response time for text messaging tends to be quicker, usually within 90 seconds, making it ideal for time-sensitive messages.
Email marketing, on the other hand, is perfect for long-form content. It allows for vibrant visuals, comprehensive details, and layered information presentation in a way that’s not possible with the brevity of SMS. Emails can also be saved for later reference and allows for easily shareable content with multiple CTAs. Using both channels in sync can benefit your marketing strategy.
SMS Marketing vs. Social Media Marketing
SMS marketing offers direct, personal, and immediate communication with prospects and customers. In contrast, social media is often indirect and relies on followers who may not see your posts based on numerous factors, including the channel’s algorithm. However, social media messaging can be more effective than merely posting to a feed.
If direct, timely communication is needed for a campaign, SMS marketing is often the best choice. Yet, a mix of SMS and social media marketing can often yield the best results, especially when coordinated via CRM automations.
Compliance and Data Privacy
Staying compliant with state and federal regulations is a top priority for Image Building Media. Our SMS service aligns with the guidelines set forth by the Telephone Consumer Protection Act (TCPA) in the U.S., which manages the legal compliance for SMS text messaging marketing.
To comply with the TCPA, businesses should obtain “express written consent” from recipients before sending marketing messages. We also provide the ability to send automated and two-way SMS messages only during specified legal hours for compliance while providing recipients clear opt-out instructions and not using prohibited SMS mobile marketing content.
Customer Data and Privacy
At Image Building Media, we’re committed to safeguarding the privacy and security of your customer data. We follow GDPR (General Data Protection Regulation) to ensure secure data processing of personal data. Furthermore, we provide an option for covered entities to upgrade to our HIPAA-compliant platform.
Schedule a Consultation Today
If you’re ready to take your business communication to the next level, we’re here to help. We invite you to schedule a consultation to discuss how our SMS marketing services can help grow your business. During our consultation, you’ll have the opportunity to speak directly with a seasoned marketing expert who can work closely with you to understand your business and devise a personalized marketing approach.
To schedule a consultation, reserve a time on our calendar or call 813.421.5049.