Image Building Media, based in Tampa, Florida, is a full-service internet marketing company that provides comprehensive SEO services for businesses of all sizes across the U.S. Our services are designed to help businesses improve their visibility on search engines and drive targeted website traffic. Our digital marketing services also focus on converting organic website traffic into leads and sales.
What is SEO?
Search engine optimization (SEO) is a digital marketing strategy to improve a website’s visibility in search engine result pages (SERPs). This is achieved by optimizing your site’s structure, content, and user experience to make it more attractive to search engines like Google. SEO involves various techniques, including technical SEO, keyword strategy, and link building. The primary goal of SEO is to drive more organic traffic to your website. As a result, you stand a better chance of reaching potential customers when they search for products or services similar to those you offer.
SEO benefits businesses wanting to boost visibility and traffic and improve user experience, making your website more easily navigable and understandable to users. This increased site usability can lead to higher conversion rates, solidifying SEO’s role as a pivotal component of successful online marketing.
Getting Started with SEO
SEO improves your website’s visibility in search engines to drive more organic traffic to your website. However, adherence to best SEO practices and strategies is essential while building an authentic connection with your audience. The key to successful SEO practice is to create your website and its content for humans first and search engines second.
To get started with SEO, first address technical SEO and perform keyword research and strategy, along with competitive SEO analysis. Below, we address these three aspects of SEO, which Image Building Media provides to its clients.
Technical SEO
Technical SEO is a critical component of SEO that focuses primarily on enhancing a website’s backend structure. It involves optimizing a website’s speed, navigability, indexability, and overall performance. Additional critical aspects of technical SEO include optimizing meta tags and XML sitemaps, enhancing mobile-friendliness, and ensuring security through SSL.
A website with solid technical SEO reduces crawl errors for search engines, making it easier for them to understand and index your site. Also, technical SEO provides users a more enjoyable and seamless browsing experience by improving site speed and mobile optimization.
Technical SEO cultivates a website environment that users love while aiding search engine spiders. This can significantly improve search engine rankings, draw more organic traffic, and ultimately lead to higher conversion rates.
Keyword Research and Strategy
Keyword research and developing a keyword strategy are fundamental to SEO. It refers to identifying and analyzing search terms that people enter into search engines to use these keywords in the website content strategically. The idea is to attract and convert these search engine users.
A keyword strategy includes incorporating chosen keywords into your website and content, maintaining a balanced keyword density, and ensuring readability.
At Image Building Media, we use sophisticated tools for keyword research. We identify high and low-competition keywords that define your business, including long-tail keywords critical to gaining an SEO advantage over competitors.
Competitive SEO Analysis and Planning
Competitive SEO analysis assesses your competitors’ strategies to determine their strengths and weaknesses relative to your business. It helps you to discover opportunities and threats within your market. This analysis is crucial to gaining the upper hand over your competitors in SERPs.
In our competitive SEO analysis, we identify your vital online competitors and determine the keywords they rank for, the quality of their backlinks, and their overall digital marketing strategies. This analysis provides a clear image of your competitive landscape.
Understanding how you stack up against competitors can help shape your overall SEO strategy. You can incorporate similar techniques into your SEO by identifying strategies that work well for your competitors. Conversely, finding areas where your competitors are weak can reveal opportunities for you to differentiate yourself and capture more market share.
Additional SEO Services
Once we address technical SEO, have a keyword strategy, and have a competitive SEO plan, we begin working on several aspects of SEO depending on a client’s individual needs.
Below, we discuss several aspects of SEO, some of which apply to all clients.
National SEO
National SEO is a long-term investment that can separate your business from the competition. Whereas local SEO focuses on ranking in a specific location, National SEO emphasizes ranking for broad keyword terms rather than keywords specific to a geographical location.
Implementing a national SEO strategy can be a daunting task as competition increases on a national level. At Image Building Media, we have an experienced team that understands the complexities of national SEO. We use advanced tools for keyword research, backlink analysis, and on-page optimization to help your site stand out in the fiercely competitive nationwide market.
National SEO is not for every business. If your company can sell products or deliver services nationwide, or if your products are niche enough to compete nationally, then national SEO is a strategy worth considering.
Local SEO
Local SEO is an effective way to market your local business online. It allows businesses to promote their services and products to local customers when they’re looking for them online. Various methods achieve this, some of which differ from those used in national SEO.
At Image Building Media, we understand the power of local visibility. We focus on specific local SEO tactics such as managing online ratings and reviews, claiming directory listings, and creating location-specific pages for your site.
Our SEO team leverages the Google Business Profile to optimize for local search, which includes maintaining correct information, gathering and responding to reviews, posting updates, and more.
Local SEO increases website and foot traffic if you operate a brick-and-mortar store. An optimized Google Business Profile and an effective local SEO strategy boost your business’s visibility locally, driving more local customers to your physical and online premises.
Keyword Optimization
Keyword Optimization, often known as keyword targeting, is the practice of studying, analyzing, and choosing the best keywords to target to drive qualified traffic from search engines to your website.
At Image Building Media, we understand that keyword optimization is more than just incorporating high-ranking keywords into your web content. It ensures that these keywords are appropriately used in your meta descriptions, headers, title tags, and URLs.
With expert keyword optimization, we can help your business stand out on the SERPs, drawing targeted traffic to your site. This boosts your visibility and increases your chances of converting visitors into potential customers.
Remember that keyword optimization requires regular re-evaluation and tweaking to remain effective, especially as search trends, market dynamics, and business goals evolve.
Internal Link Building
Internal Link Building is a basic yet essential SEO strategy that involves linking one page of your website to another page on your site. This type of interlinking helps improve navigation for users, encourages them to spend more time on your site, and assists search engines in crawling and indexing your web pages.
Implementing a robust internal linking strategy involves incorporating relevant links that enhance the user’s experience rather than just for SEO’s sake. Our team at Image Building Media follows best practices, such as using anchor text that is descriptive and contextually relevant for internal links.
Effective internal link building enhances usability and helps guide your website users to high-value pages, improving engagement and conversion rates. Furthermore, it helps distribute ‘link juice’ evenly throughout your site, increasing the likelihood of enhanced rankings on SERPs.
Backlink Building
Backlink building, also known as link-building, involves obtaining inbound links from other websites to your own. These links signal to search engines that others on the web find your content credible and valuable. When more high-quality sites link to your website, it can boost your domain authority and improve your rankings on search engine results pages (SERPs).
Successful backlink building demands an approach sensitive to quality rather than quantity. We focus on acquiring backlinks from authoritative sites in your industry or niche. This can involve guest posting, collaborating on valuable content, or actively contacting bloggers and site administrators.
Building backlinks can significantly enhance your online visibility, improve your site’s credibility, and increase organic traffic. It is worth noting that the process requires patience and consistent effort, but the long-term benefits for your SEO strategy are substantial.
On-Page SEO
On-page SEO refers to optimizing individual web pages on your site to rank higher and earn more relevant traffic in search engines. It involves optimizing the content visible to users and HTML source code elements like title tags and meta descriptions.
Optimizing on-page factors is essential for successful SEO. These factors include content relevance, user-friendly navigation, page load speed, mobile-friendliness, and clear call-to-action prompts. On-page SEO also involves incorporating strategic keywords in your headers, titles, and content to balance readability and keyword visibility.
At Image Building Media, our expert SEO team understands the art and science of on-page optimization. We prioritize creating high-quality, unique content that resonates with your target audience while optimizing each element to meet search engine guidelines.
A well-implemented on-page SEO strategy improves your page’s visibility in the SERPs, drives more organic traffic, increases user satisfaction, and boosts conversion rates.
Off-Page SEO
Off-page SEO involves any actions taken outside your website to improve its visibility and ranking on the search engine results pages (SERPs). It includes techniques such as building high-quality backlinks, developing a solid social media presence, and influencer outreach.
At Image Building Media, we focus on developing a diverse and effective off-page SEO strategy. We leverage relationship building, content marketing, and strategic outreach to build quality backlinks from authoritative websites.
Further, we utilize social media marketing to enhance your brand exposure and generate more traffic to your website. We understand the importance of influencer outreach and strive to collaborate with notable entities in your field to promote your content and brand.
Through a well-rounded off-page SEO strategy, we strive to increase your website’s authority and improve its ranking on SERPs. This, in turn, drives more organic traffic and amplifies your online visibility.
Franchise SEO
Franchise SEO is a specialized form of SEO that focuses on improving the visibility of franchise businesses, which often have multiple locations. This includes optimizing each location’s website for local keywords, claiming and maintaining a Google Business Profile for each location, and building local citations to improve local search rankings.
Our team at Image Building Media understands the unique challenges franchise businesses encounter in SEO. We help you claim and optimize your business’s Google Business Profile, make sure your website is optimized for local keywords, and build citations to improve your local search rankings.
By investing in franchise SEO, you can increase your visibility both on a national and local level, driving more website traffic and, consequently, more sales. Even though franchise SEO may require more effort due to the individual needs of multiple locations, its long-term benefits are significant.
eCommerce SEO
eCommerce SEO is a specialized form of SEO for online retailers seeking to increase their website’s visibility and traffic, thus boosting online sales. It involves optimizing your website structure, content and product descriptions, meta tags, internal link structure, and navigational structure for improved search rankings.
At Image Building Media, we understand the nuances involved in eCommerce SEO. We offer expert solutions such as creating high-quality, unique product descriptions for each item, using high-definition images and ensuring each page is easy to navigate and user-friendly.
eCommerce SEO can help your business capture more organic traffic, reduce its reliance on paid advertising, and capitalize on the vast online shopping market.
Content Writing for SEO
Content writing for SEO involves creating content that both users and search engines will love. This means creating high-quality, value-driven content that is easy to read and optimized with keywords relevant to your business and industry.
We have a team of experienced writers skilled at crafting engaging, informative, and SEO-friendly content at Image Building Media. We prioritize producing compelling content that ranks on search engines and resonates with your target audience, fostering engagement and conversions.
Quality content writing for SEO can significantly improve your online visibility, attract qualified leads, and convert those leads into customers. It can also establish your business as an authoritative voice within your industry, building trust with your audience.
SEO Audits
An SEO audit inspects your website’s SEO performance and effectiveness. It helps identify potential issues affecting your site’s performance, visibility on SERPs, and overall user experience.
At Image Building Media, our comprehensive SEO audits cover aspects like the technical SEO of your website, content relevance, backlink quality, keyword usage, and website design. These audits are critical in shaping your SEO strategy.
An SEO audit also illuminates areas where you’re outperforming competitors and where you’re falling short. This insight can help you refine your strategy for better success. Remember that SEO is not a one-time process but a constant practice. Regular SEO audits ensure you keep up with search engine updates and industry trends.
SEO Training
SEO training is an excellent way to increase your understanding of SEO techniques and strategies. Whether you’re a business owner wanting to optimize your website, a marketing professional looking to broaden your skills, or someone interested in a career in SEO, proper training can provide a solid foundation of knowledge.
At Image Building Media, we offer training programs that cover an extensive range of SEO topics – from understanding how search engines work to advanced SEO strategies. We tailor our training to your knowledge and needs and provide hands-on experience with real projects.
Our SEO training program helps you leverage SEO to improve your website’s visibility on search engines, attract organic traffic, and convert visitors into customers. Plus, it provides you with the necessary skills to keep up with the ever-changing world of SEO.
Schedule a Consultation
Schedule a consultation with Image Building Media to discuss your SEO needs and understand how our services can help you achieve your business objectives. Our team of experts is ready to guide you in creating a tailor-made SEO strategy aligned with your target audience and business goals.
To schedule a consultation, reserve a time on our calendar or call 813.421.5049.
FAQs
What Does SEO Stand For?
SEO stands for “Search Engine Optimization.” It is a digital marketing strategy that aims to improve a website’s visibility in search engine results pages (SERPs). SEO involves various techniques such as keyword research, on-page optimization, link building, and technical SEO. The goal is to attract more organic traffic to a website, increasing the chances of converting visitors into customers.
How Long Does SEO Take?
The time it takes for SEO to produce results can vary based on several factors, including the size and complexity of your website, your industry’s competitiveness, and your SEO strategy’s effectiveness. In general, you can expect to see some results within 4-6 months from when you start your SEO efforts. However, more significant results typically become apparent after 6-18 months. Remember, SEO is an ongoing process, not a one-time process, with search algorithms continually evolving and competitors improving their sites.
Can I Do SEO Myself?
Yes, you can do SEO yourself, but learning and implementing effective strategies requires time and effort. SEO involves keyword research, content creation, website optimization, and link building, among other tasks. While doing it yourself can save you money in the short term, it may not provide the best results if you lack the necessary expertise. Hiring an SEO professional like Image Building Media can save you time, ensure your SEO is done correctly, and help you achieve better results in a shorter time frame.
What are Affordable SEO Services?
Affordable SEO Services offer a cost-effective way to improve your website’s visibility on search engines without breaking your budget. Prices for affordable SEO services vary, often starting around $50 or more per hour.
How Much Does Search Engine Optimization (SEO) Cost?
The cost of search engine optimization (SEO) services can vary widely, depending on the scope of services. For small companies interested in local SEO in a low competitive environment, prices can start at around $500 monthly. Furthermore, SEO for larger national companies can range from $5,000 to $20,000 or more per month. Other factors affecting SEO costs include the quality of work, the value delivered, the level of customer service, and the number of staff dedicated to your account.