According to a December 2016 press release, Zion Market Research reported the global photography industry was valued at around US $77.66 billion in 2015, and expected to reach US $110.79 billion in 2021, growing at a CAGR of slightly above 6.1% between 2016 and 2021.
Much of the growth in the photography industry is based on continued affluence around the world, resulting in purchasing photography services. Therefore, marketing in the photography industry is somewhat slanted toward affluent individuals who desire to purchase photographic works, as well as high-end photography services and equipment.
Internet marketing for companies in the photography industry puts them in front of their target customers, which includes companies that need photographic services, in addition to people with disposable income that have an interest in photographic images, equipment, and services. We especially target potential clients at the point of need, such as an engaged couple planning a wedding.
Featured Client
Cobble Art is a professional husband and wife team that offers unique images, many of which are of Alaskan wildlife. Each image is offered in limited print quantities, signed and numbered, and hand mounted on 1/2” black board in the Cobble Art studio.
Cobble-Art.com is a commercial photography website that is SEO and mobile optimized, with numerous photo galleries and a zoom feature for the images. We created this elegant WordPress website in black to showcase Cobble Art’s photography, with a Zoom feature built into the Photo Galleries as well as the pages describing each image.
