The Yoast SEO plugin is currently one of the most popular WordPress SEO plugins on the market. Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines by offering features to help you optimize your content and keywords.

In this article, you will learn the basics of using the Yoast SEO plugin to help improve your SEO and help improve your website’s rankings.

Keywords for the Yoast SEO Plugin

Keywords describe the content on your page. Choosing keywords is crucial and should reflect your audience’s searches.

On the back end of WordPress, scroll down to see the Yoast SEO plugin. You will notice that there are default keywords for the SEO title. You can replace these default keywords with ones geared more toward your prospective clientele. You can choose one-word keywords or phrases that best describe the page.

Related: Internet Marketing Education: SEO

Tips for Discovering Relevant Keywords

Using inexpensive apps like longtailpro.com  can give you more ideas for keywords. Putting essential keywords in the search bar related to your article will provide you with other keywords and even the related links for those keywords.

SEO Title

SEO titles can be complex. Watching your analytics and perfecting your SEO title to fit your prospective clientele is crucial for your website and business. In addition, the behavior of your clientele can often change, so changing your SEO title as your prospective clientele’s behavior changes is essential.

Related: What is SEO?

Meta Description

Meta descriptions are not a ranking factor for Google, so creating an appealing description that will encourage people to click on your website is vital for SEO. One tip is to include keywords in the meta description, potentially increasing the chance of others clicking your link.

Creating a unique description with keywords and information from the website will increase your SEO and search engine rankings. Consequently, more people will see it and click through to your website.

Social Media Images

There is typically a link preview when sharing a link on social media. The Yoast SEO Plugin allows you to choose an appealing image related to the page information. Of course, for ADA compliance purposes, it is important to add Alt text on all the images and make it different than the SEO title when adding the image.

You can use the same image for all social platforms or choose different images. In addition, the meta description and SEO title for social media can also be different.

Take Away

Monitoring the analytics and effectiveness of the title description, images, etc., is important, and consequently making changes if needed. Changing a few words around can make a huge difference in SEO.

The Yoast SEO Plugin for WordPress allows owners to get creative with their website and optimize keywords and content to boost SEO. With the Yoast SEO Plugin, website owners can customize what they want their prospective clientele to see.

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Allan McNabb, COO, Internet marketing by Image Building Media

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