A website provides an excellent opportunity to make a first impression with people browsing the web. Creating an online presence can generate business, increase sales, and create awareness to a larger audience. Websites give businesses the ability to market consistently 24 hours a day, 365 days a year.
In this video, you will learn why your business needs a website and options for building and maintaining a site.
Do you need a website? Before you start, you should ask yourself: who are your customers, and where can you find them? Do they search for products and services on the internet? Users often use search engines to find what they’re looking for, so it’s important for your business to be easily found online. When users search for something, they usually already have a clear intention, such as making a purchase. For example, if someone searches for where to buy a nice T-shirt, we can assume there’s a clear business opportunity there.
There are Many Ways to Create an Online Presence
You can create a website from scratch or use a do-it-yourself web page generator. You could use a content management system, such as WordPress or Joomla. You could start a blog, using a blog-publishing service like Blogger, or you can create pages on social media, for example, on Facebook or Instagram. Are you wondering which type to choose? Think of what you want to achieve with your online presence. It could be getting more walk-in customers, more online sales, or more newsletter subscriptions. Alternatively, you may just want people to recognize your product, or know about your business. Your purpose will determine which types of presence are more suitable. For example, if you own a physical store, like a clothing store, add the location to Google My Business to let thousands of people find it easily on Google Maps and Search. Social media or messaging apps will allow you to inform your customers of new products or promotions. You can sell your products there or on e-commerce marketplaces.
Customize a Website that Represents Your Business
As your business expands, building your website from scratch can help it grow, even more, reinforce your brand, and lend your business more authority and legitimacy online. Being able to customize your website means you can decorate your store in a way that represents your business best. You can also leverage an off-the-shelf content management system. Many are free and easy to get started. Even though there are many options, you don’t need to choose just one. You can use multiple channels at the same time, as long as it aligns with your marketing and brand strategy.
Keeping Your Website Up to Date and User Friendly
If you already have a website, make sure to keep your content and technology updated. Make sure to add your new products, events, or discount information just as you would in an offline store. At the same time, make sure your web presence is friendly to search engines so that search engines can understand them and people can find them. Take a look at our Basic Search Visibility Checklist to see some of the points we recommend you review on your website for better discoverability on Google Search. Check out the link in the video description below.
If you don’t have an online presence yet, why not create one! Take your first step to showcase your business online today! In the next episode, you will learn about how to measure a website’s performance and the goals of having websites in the first place. So don’t forget to subscribe to the Google Webmasters channel and tap the little bell to receive notifications if you’re watching on your mobile so you will not miss any future videos. See you soon!
We specialize in internet marketing, including SEO, social media marketing, website design, content marketing, video marketing, email marketing, SMS marketing, mobile web marketing, online reputation management, CRM integration, and more. We also provide consulting services, including conversion analytics.