We are often asked how long an article should be for SEO. So when we saw an awesome article by Ahrefs answer this question, we had to share it with our audience.

When it comes to SEO performance, creating articles that provide an excellent user experience and drive web traffic is essential. Several factors contribute to exceptional SEO performance. Ahrefs explains the correlation between longer articles, Google ranking factors, and why long-form content is better SEO.

Recommended: How Long Should Blog Posts Be? The ‘Truth’ About Content Length

Longer Content Gets More Backlinks

Backlinks, also called inbound links, occur when a website links to your website. They are important for SEO because a backlink is seen as a positive signal by search engines like Google, especially if the backlink is from a high ranking website with strong backlink domain authority. For example, our link in this article is a backlink for Ahrefs.com.

Well written, longer articles typically have more valuable information that is helpful to readers, especially when it minimizes the time readers spent on research. So, a high-quality web page often receives several backlinks, such as we are doing to the Ahrefs article I am discussing here.

So, as a general rule, high-quality, long-form content often results in high-quality backlinks.

image in Ahrefs.com article

Longer Content Gets More Organic Traffic

Articles with longer content covering more points and information result in more organic traffic. It is helpful when a user Googles a topic and the web immediately navigates to a website giving all the information needed. Longer content is a high-ranking Google factor that helps achieve this. More content allows for more keywords and major topics to be included that will also strengthen SEO performance and promote organic traffic.

image in Ahrefs.com article

Content Length for SEO Purposes

Generally speaking for the purposes of SEO, high-quality content should be at least 300 words. An article with fewer than 300 words is not worth the time, energy, and expense of producing it. As a matter of fact, when producing content explicitly to help with SEO, you need to think in terms significantly higher than 300 words.

Unique, high-quality content for SEO purposes should be closer to 1,000 words in length to be effective and go up to 1,800 – 3,000 words. Content longer than this can be helpful to readers and can result in visitors remaining on the website longer which is good for SEO, but may not help generate more backlinks than content in the 1,800 – 3,000 word range.

Take Away

If your business is generating leads, store traffic, and sales through inbound marketing, it’s important to have effective, high-quality content that achieves your SEO marketing goals.

For content that is not for the purpose of SEO, such as helping with social media and for the purpose of networking, don’t be concerned about the length and focus on the value to your audience.

Image Building Media

Image Building Media is an internet marketing company based in Tampa, Florida, serving clients in various industries throughout the U.S.

We specialize in internet marketing, including SEO, social media marketing, website design, content marketing, video marketing, email marketing, SMS marketing, mobile web marketing, online reputation management, CRM integration, and more. We also provide consulting services, including conversion analytics.

To learn more about Image Building Media and our services, book a free consultation or contact us direct.

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Allan McNabb, COO, Internet marketing by Image Building Media

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