The optimal length of blog articles has changed over time, and it's changing again due to the popularity of short-form videos. Blog articles that are 3,000 to 6,000 words are becoming less desirable, as the optimal word count today often runs in the range of 500 to 3,000, depending on [...]
Creating and verifying your Google Business Profile is one of the first things a business does for local SEO. With a verified Google Business Profile, your business can appear on Google Maps, and customers can leave reviews that are publicly displayed with your profile. Over the last several months, [...]
In the world of online reviews, a single negative comment can have a significant impact on a business's reputation. To mitigate this risk, some companies engage in "review gating," the practice of selectively soliciting positive reviews while discouraging negative ones. However, this seemingly helpful practice can lead to severe legal [...]
In recent years, the rule has been to respond to leads in five minutes or conversions drop by 80%. However, 78% of leads purchase from the company that first responds to their inquiry, and conversions are 391% higher when lead response time is in the first minute. So, in [...]
Social search is the use of social media as a search engine. Social media has transcended its role as a mere hub for following and communicating with friends to become a key player in how individuals search for information. Instead of using traditional search engines, users increasingly turn to [...]
The length of your newsletter can dramatically affect its open and click-through rates. A well-constructed newsletter can strike the perfect balance between providing enough value to keep subscribers informed and engaged without overwhelming or underwhelming them. Best Length for Email Newsletters Neil Patel recently published his results [...]
Gemini Advanced and ChatGPT-4 are Google and OpenAI's paid versions of AI chat. Since Google released Gemini Advanced a few days ago, we tested these two AI leaders to see which produced the best articles. In this article, we run tests to compare these AI chat platforms and [...]
You're right to think that SEO is crucial for long-term visibility, but non-SEO tactics provide an expedited route to lead generation. Fast-paced lead gen strategies are often fueled by methods that don't depend on search engine rankings yet still drive substantial traffic. Because of the expense and time required [...]
61.4% of marketers already use AI, which reflects a revolutionary change in how businesses interact with customers. AI has propelled marketing into a new era where data-driven insights lead to more effective and engaging strategies. As a result, if you are in business today and have not already adopted [...]
A recent study by Adobe highlighted an emerging trend where Gen Z users are increasingly turning to TikTok instead of traditional search engines like Google. This is shifting how information is sought after and found on the internet. Below are the key reasons behind this shift and the [...]