Nonprofits in the U.S. are organizations that qualify for tax-exempt status under the Internal Revenue Code, and are exempt from paying federal income taxes. About half of nonprofits are exempt under Section 501(c)(3), which means donations to charities are tax-deductible. Examples of nonprofit organizations include churches, hospitals and clinics, schools, and more.
Many nonprofits are slow to adopt good internet marketing practices, which contributes to stagnant growth and declining volunteer hours. The solution is to reach out online, exactly like for-profit businesses, because people today predominately communicate and access information via the Internet. Besides a well-maintained website, organizations benefit from SEO, content development, video and email marketing, social campaigns and marketing, online advertising, and mobile apps.
Nonprofits are also eligible for online marketing grants from companies like Google.
Fairview Park is a church in Little Rock, Arkansas with a large website that ranks on the front page of Google, and includes Live Streaming, MP3 sermons, articles, Bible class information, a “Member’s Area,” calendar, and more.
The website is updated by members with information, and it includes a mobile interface so it can be viewed and operated on all devices.