The mortgage industry is a complex financial sector of the U.S. economy that includes primary and secondary mortgage markets, government programs and organizations, public and private lenders, mortgage bankers and brokers, loan originators, and much more.
Internet marketing in the mortgage industry is similar to all other industries, though compliance issues make it a little more difficult. This includes web design, SEO, content and blog marketing, video marketing, email marketing, online advertising, and much more.
For local lenders, loan originators, and mortgage brokers, it’s important to rank high in local search results. Most people only need to apply for a mortgage a few times in life, so they may go for years without thinking about finding a mortgage company. Then when they want to buy a house, they’ll search online for a mortgage company, and choose one of the top ranked companies.
Featured Client
Marimark Mortgage is a mortgage broker based in Tampa, Florida that services all of Florida, Virginia, and Pennsylvania. We began working with Marimark Mortgage in 2014. Since then, we have redesigned the website to include a modern appearance, while also being SEO and mobile optimized.
Today, MarimarkMortgage.com ranks on the front page of Google nationally and locally for several high-traffic mortgage industry keywords, and consistently generates leads.
As a result of our work, Mary Catchur, owner of the company, has been featured in FoxNews.com, Realtor.com, MortgageLoan.com, Chase.com (JP Morgan Chase and Co.), LendingTree.com, Omaha.com, Moving.com, and more.