Sales in the global jewelry industry are being fueled by the shift to ecommerce, according to a comprehensive article in Forbes, “The global jewelry market is expected to reach $257 billion in 2017, and grow at a rate of 5% per year over the next five years. While the online fine jewelry market currently accounts for only a fraction (4%–5%) of this, it is expected to grow at a much faster rate, and to capture 10% of the market by 2020.”
eCommerce is a “must have” for jewelry retailers, in addition to other methods of online marketing, which includes SEO, content development, video marketing, email marketing, paid search and pay-per-click campaigns, and more.
Gold In Art is a family owned and operated jewelry retail business with two locations. Their website, GoldInArt.com, includes ecommerce with about 1,000 items for sale online. It also ranks on the first page of Google for both locations and includes custom graphics created by Gold In Art staff communicating their exact marketing message to the local customers.
Richie Kluesener, owner of Gold In Art, says in his testimonial:
“Thank you” doesn’t begin to say how grateful I am for your services. My website ROCKS…it does much more than our old one…for about 1/4 the cost.”