Internet Marketing for the Insurance Industry

Global insurance premiums are around $4.5 trillion per year, making the insurance industry one of the top industries in the world. Insurance is used to manage risk and protect from financial loss, making the insurance industry important to the stability of individuals, companies, nonprofit organizations, and civil governments all around the world.

Insurance companies and agencies have struggled with marketing their products, but in recent years have found that content marketing is very helpful in getting out their message and connecting with customers. For local insurance agencies, the development of local search has helped them reach potential clients at the point of need.

Featured Clients

ABC Dennis Insurance OfficeABC Dennis Insurance is an independent insurance agency, providing property and casualty coverage for individuals, families, and businesses. It is devoted to providing clients with the best coverage and the most competitive rates available. They asked us to redesign their website, and make it look as close as possible to their existing site while focusing on SEO optimization.

A To Z Insurance is one of our success stories where the website ( helped the agent sell his business to another agency, because of the leads generated by the site. We built the original website and redesigned it in 2012. It was built in the style of an informational and educational site because the owner desired to educate his customers. As a result of SEO, social media, and the wealth of content, the website generated a good deal of sales leads, ranking well with several keywords on the 1st two pages of Google, generating more than 600 visitors per month from search engines alone. Today, is very different, though it still bears some of the graphics we originally created, and it is owned by a very successful agency.

Scott Love, past owner of A To Z Insurance, said in a testimonial about us:

“Image Building Web Design has drastically improved our SEO recently. By following the tips they recommended, we have seen an incredible increase in business and would highly recommend them to anyone wanting to not only improve their website but their ability to attract more business.