The healthcare industry is one of the largest and fastest-growing industries in the world. It includes companies and nonprofits providing goods and services to treat patients.
Internet marketing for companies in the healthcare industries is educationally oriented in large part, while also providing online conveniences such as EHR and CRM integration, online scheduling, and patient portals. HIPPA compliance adds a layer of complexity to everything that is done in healthcare, which also extends to online marketing. However, by integrating technology from reliable providers of HIPAA compliant services, such as email and web hosting, HIPAA compliance and obtaining the required BAA is quite simple.
Novus Spine & Pain Center is the medical practice website for Dr. Ben Torres in Lakeland, Florida. Dr. Torres is board certified in Physical Medicine and Rehabilitation and Pain Medicine through the American Board of Physical Medicine and Rehabilitation, and was at Moffitt Cancer Center before founding Novus Spine & Pain Center.
After launching NovusSpineCenter.com, we began working on SEO, content development and marketing, PPC campaigns, and social media marketing to drive traffic to the website and generate leads. After a few months, the website ranked on the front page of Google for very important keywords, and was consistently generating phone calls and leads to the office. Since then, the website has moved up in search rankings, and is generating an increasing number of calls.