Retailers struggle to invent ways to engage shoppers online and offline, while global apparel and footwear sales are expected to be over US$1.5 Trillion. The majority of ideas to improve shopper engagement includes internet marketing, whether it’s social media and search marketing, ecommerce, personalization, artificial intelligence, or a plethora of other technologies to build relationships, increase awareness, stimulate demand, and ring the cash register.
30 Knots Kiteboarding is a specialty apparel company in the kiteboarding industry. The company is a leader in the kiteboarding industry and sells a line of apparel and accessories utilizing sustainable fabrics from eco-materials such as bamboo, organic cotton, and recycled polyester from reclaimed plastic bottles. 30 Knots is also in partnership with 1% for the Planet, an organization that consolidates the contributions of its member businesses and distributes them to a range of different environmentally focused charities.
The redesign of 30 Knots Kiteboarding website launched in 2017, and now their staff adds most of the content, revises pages to keep them current, and sets up products in their online store.