What Should You Do? Google Increased the Meta Description to 320 Characters Then Lowered it to 160 Characters

Revised: July 11, 2018. Search Engine Optimization (SEO) is constantly evolving. Algorithms and ranking factors update frequently, but few are so immediately visible as Google lengthening the meta description to 320 characters and lowering it again 4 months later to about 160 characters. And, few are as easy to [...]