Marketing Automation

According to a MarTech Today research report investigating B2B Marketing Automation Platforms, 52% of B2B marketers said that a lack of an effective strategy was the largest obstacle to their use of B2B Marketing Automation. The problem is clear, but the solution is not as obvious. This lack of [...]

Marketing automation is not new, but it has undergone drastic changes since the early 2000s. Especially with the rise of personalization, and customers’ expectations in a tech-driven marketplace, it’s increasingly important for businesses to automate their internet marketing to compete. What Is Marketing Automation? Despite the sound of it, [...]