Case Studies
Local Search & Web Design Case Study | Gold In Art Jewelers
Provided Services
The Challenge
Gold In Art Jewelers, a respected jeweler with deep community roots in Mount Dora and Lady Lake, Florida, found that its online presence didn't match its in-store reputation. Their existing digital footprint was outdated and failed to capture the quality of their collections.
The central challenge was clear: they needed a new website that was more than just a digital brochure. The new site had to effectively showcase their beautiful jewelry, drive more foot traffic to their physical stores, and—critically—begin generating online sales to expand their customer base.
The Approach
We set out to build a comprehensive digital strategy that would serve Gold In Art Jewelers for the long term. Our partnership began with a deep dive into the local and regional jewelry market, analyzing their competitors' web design, search engine optimization (SEO), and social media strategies.
With this competitive landscape mapped out, we designed and developed a new, SEO-optimized WordPress website. The site was built as the central hub for all marketing activity, focusing on a clean user experience (UI/UX) that showcased their stunning jewelry collections and guided users to both in-store visits and online purchases.
To capture immediate local interest, we launched a thorough Local SEO campaign. This involved fully optimizing the Google Business Profiles for both the Mount Dora and Lady Lake locations and building local citations to solidify their digital presence.
To keep the brand top-of-mind and drive consistent traffic, we implemented an ongoing content strategy that includes monthly social media posts and targeted Google Ads management. This combined approach ensures Gold In Art Jewelers is visible to potential customers at every stage of their search.
Keywords Rank #1
on Google
Keywords Rank on the 1st Page of Google
Phone Calls Per Month from Google Business Profile
ROI-Driven Content
For Gold In Art, content is the engine for building and maintaining customer relationships. Our strategy focuses on nurturing a loyal community, not just making one-time sales.
We help with their monthly social media, using the platform to showcase stunning new arrivals, tell the stories behind their custom designs, and connect with their local audience. This consistent presence keeps the brand top-of-mind and transforms their social feed into a digital extension of their showroom.
To drive repeat business and loyalty, we deploy targeted email and SMS marketing campaigns. This direct-to-customer channel is essential for announcing special events, offering exclusive promotions, and highlighting new collections. It ensures Gold In Art's most valuable customers feel connected and are the first to know, directly driving both repeat foot traffic and online sales.
UI/UX Design
A jewelry store's website lives or dies by its visual appeal. Our design philosophy was simple: the jewelry had to be the hero. We crafted a clean, elegant interface that lets the intricate details of their pieces shine, finally aligning the quality of their brand with their online presence.
But a great-looking site isn't enough. We engineered the user experience to serve two distinct goals. We implemented clear navigation and intuitive product galleries to streamline the path to purchase for online sales. Simultaneously, we made store hours, locations, and contact information prominent, ensuring local customers could easily find the information they needed to plan their in-store visit.
Content Marketing
Beyond the homepage, our content strategy was to build a digital resource for jewelry lovers. We developed the on-site content to do more than just sell—it's designed to educate and build trust, positioning Gold In Art as true experts in their craft.
From detailed guides on diamond cuts to the stories behind custom designs, this foundational content serves a dual purpose. It gives potential customers the confidence they need to make a significant purchase, whether online or in-store.
This content is also the primary driver for their massive SEO success. By thoughtfully targeting thousands of keywords —from broad terms to high-intent, specific phrases —the website's content acts as a powerful magnet, attracting organic traffic and establishing Gold In Art as the definitive authority in its market.
Image Building Media has been managing a website for my family's business for many years. They are always available to answer questions, fix anything we don't do correctly, and they are always on the ball. They designed our website, and have made it user friendly for our customers AND for our staff to manage. They also took over managing our social media platforms so you can worry about other things in business. They operate well, with integrity, and have always treated us like we are their only customer. Thank you, Image Building Media for all you do! We appreciate you!
— Kelsey Williams, Gold In Art Jewelers Operations Manager
SEO and AI Search
To turn the new website into a powerful customer-acquisition tool, we launched an aggressive SEO strategy to dominate the local market. This was about building a deep foundation of relevance and authority to capture high-intent customers in an AI-powered search environment.
Our team began by optimizing the Google Business Profiles for both the Mount Dora and Lady Lake locations. This ensures that when potential customers search for jewelers "near me," Gold In Art is the most visible and compelling option. This strategy alone became a powerful lead generator, driving over 150 direct customer phone calls each month.
This hyper-local focus, combined with the new site's strong technical SEO, has established an incredible footprint. Today, Gold In Art Jewelers ranks on the first page of Google for over 4,000 keywords, holding the #1 top spot for more than 1,000 of them.
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