Case Studies
Because of Jason: Rebuilding a Digital Home for the Jason Ackerman Foundation
Provided Services
The Challenge
The Jason Ackerman Foundation, operating as Because of Jason, serves a vital role in the Tampa community. However, the organization faced an immediate operational crisis: the total loss of its previous website.
Lacking a digital footprint, the non-profit was unable to provide accessible information about its legacy scholarships or share its story with potential donors. The foundation required more than just a technical replacement; they needed a completely new, secure web presence that accurately reflected their mission. The primary objective was to establish a reliable central hub to raise brand awareness and streamline access to their support programs.
The Approach
Image Building Media began by conducting a detailed analysis of the competitive landscape and auditing local and regional organizations to benchmark standards for website design, SEO, and social media marketing. This research informed a strategy centered on visibility and accessibility.
We executed a complete rebrand, including the design of a new logo and visual identity. Moving into development, we built a custom, SEO-optimized WordPress website. The process prioritized UI/UX design to create a seamless experience for visitors seeking program information. To ensure the site remained secure and available, we implemented a robust hosting and maintenance solution.
UI/UX Design
The user interface was engineered to serve two distinct audiences: scholarship applicants and potential donors. We prioritized a clean, accessible layout that simplifies the journey to critical resources, specifically the Legacy Scholarship details and application guidelines.
By integrating the new visual identity, the design establishes immediate credibility while maintaining a welcoming tone that aligns with the foundation's mission. The resulting experience is intuitive, reducing friction for users seeking support or looking to contribute.
Content Marketing
To support the goal of raising awareness, we developed a content framework centered on the foundation's core programs. We structured and optimized the page copy to address the specific needs of scholarship applicants while clearly communicating the mission to potential donors. This approach ensured that all site content was not only informative but also strictly aligned with the SEO strategy, helping the foundation capture essential organic traffic related to its mission.
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